History of the Falcon Company. Jewelry "Sokolov": reviews, types and descriptions, photos

The history of the Sokolov company began in 1993 and is associated with the names of Alexei and Elena Sokolov. Only this name, known today throughout the country, appeared much later. Initially, the company had a different name - Diamant. Alexey Sokolov himself became the author of the jewelry, who possessed all the necessary skills, because his parents worked for a long time at a large jewelry company. Sokolov created unique jewelry that was different from everything that was presented in this segment. In order to increase the audience and the possibility of entering the world market, in 2011 the founders of the plant established a new brand Sokolov in Switzerland. Why Sokolov? The fact is that the name of the founder perfectly emphasizes the fact that the brand belongs to one family and personal responsibility for all jewelry. The company's factory produces millions of jewelry a year. Sokolov has two offices in Bern and Lucerne. Switzerland also has its own retail chain Sokolov. Jewelry of this brand is presented in many multi-brand stores throughout Russia.

To create jewelry of impeccable quality, Russian and Swiss specialists work together. Sokolov jewelers combine modern technology and handicraft. Artists develop jewelry, taking into account fashion trends and listening to the requirements of customers. Gold and silver are purchased exclusively in banks, which guarantees the purity of origin, and metals for jewelry alloys are purchased from a well-known Italian manufacturer. Jewelry inserts deserve special attention. They are supplied by the largest companies, and all stones undergo the strictest selection and control. Specialists gemologists manually check them for compliance with strict requirements. Each piece has two hallmarks to ensure authenticity.

The Sokolov collection contains a wide range of various jewelry. Inexpensive silver, stylish ceramics, decorated with enamel, luxurious models with precious stones - each piece of jewelry is a real work of art! Sokolov is part of your happy story. Jewelry is created to preserve the most precious moments of life and make every day amazing. Our inspiration is sincere emotions hidden in the heart. A unique vision of beauty and craftsmanship combine to create an authentic reflection of your senses in Sokolov's exceptional quality jewelry. Each piece of jewelry created by Sokolov is filled with emotions. Among the many models, you will find exactly the one that will become part of your individual style and a source of inspiration to make the world special. The brand's products, created at Europe's largest jewelry factory, are presented in more than 6,000 multi-brand stores in 18 countries around the world.

Sokolov is a unique combination of two cultures. The company designs jewelry by combining advanced Swiss technology and precision with the Russian spirit of creativity.
and virtuosity of performance. Work in all areas is carried out by Russian and European specialists to create jewelry of exceptional quality. Sokolov jewelers combine modern technology and traditional manual labor. Artists develop jewelry, taking into account global trends and individual preferences. The company's specialists are sensitive to every piece of jewelry that passes through their hands, putting their soul into every piece of Sokolov jewelry.

The history of the Sokolov factory begins in 1993, when the Diamant family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov, the founder of the company, was the author of the first brand jewelry. The jeweler learned how to create jewelry from his parents, who for forty-five years worked at one of the largest jewelry enterprises in the country. Opening new horizons, in 2011 the founders of the plant established a new brand SOKOLOV in Switzerland. According to the European tradition, the founders gave their name to the company to emphasize its family and family, personal responsibility for quality. The company's production is located in the heart of the country - Krasny-on-Volga, Kostroma region, a place that is rightfully called the jewelry capital of Russia. About 49% of all jewelry created in the Russian Federation is produced here. More than 6,000,000 branded jewelry items are created annually - more than 24,000 per day! According to the assay inspection of the Russian Federation, since 2011, the plant has been officially recognized as the No. 1 jewelry manufacturer in the country. The production complex is the largest in Europe and covers an area of ​​more than 26,000 square meters. It employs over 1,800 specialists who are kind to each piece of jewelry.

Sokolov is a company with a long history. From a small family workshop, the company has grown into an international company. And with growth, the company has consistently followed the spirit of perfectionism, positive change, striving to achieve the highest level. The jewelry factory Diamant, which stood at the origins of Sokolov, created jewelry under the name Diamant until 2012. In September 2012, the image of the company was refreshed. After the rebranding, Diamant has become more modern, more relevant, more fashionable. Not resting on our laurels, constantly raising the level of quality, design, support and support, a new brand Sokolov was introduced in Russia, under which the company's jewelry has been sold in Europe for many years. Today in jewelry stores you can find jewelry marked with Diamant, Diamant and Sokolov tags. All these products are created at the same factory and are a guarantee of exceptional quality.

The constant movement forward is the main motif of a series of exclusive jewelry from Sokolov. The collection was opened in 2011. The artists were inspired by the beauty of the produced jewelry and decided to play with them in a unique souvenir - a bicycle. Its peculiarity lies in the fact that it is made of jewelry. So, for example, the steering wheel is made from parts of earring locks, the headlight is a decorative part of the ring, the pedals are parts from stud earrings. Surprisingly, this miniature bike can ride, because all its parts are movable! The rotation of the pedals is transmitted to the chain, which in turn drives the rear wheel. The model was created in a limited edition in silver and gold versions. Not resting on their laurels, the designers developed the theme of two-wheeled vehicles, presenting a new model of a bicycle in retro style two years later. Following the idea of ​​the series, jewelry again acted as "spare parts".

The theme of moving forward continued in a new unique model, developed by the designers of the plant and brought to life by jewelers. The retro car created by Sokolov specialists, like the bicycle, also has a direct connection with the jewelry produced by the company. Decorative parts of earrings, pendants and rings were used to decorate the appearance of the model. Preserved in the car and the mobility of the elements. So, when you turn the steering wheel, the wheels of the car change their direction. The car is made entirely of silver and decorated with semi-precious stones and enamel. A limited series of souvenirs has been created, and each of them is unique. Models are decorated with enamel of different colors, and therefore two identical ones do not exist.

The concept of conquering new heights and achievements has been developed in the largest model - a jewelry locomotive. Made entirely of silver, the train impresses with its grandeur and scale. The model is designed by artists as a single work of art from scratch. The inspiration for the designers was retro steam locomotives. In combination with the creative vision of specialists, the model has acquired futuristic features to show the connection between traditions and new trends, trends in Sokolov jewelry. The designers did not forget about the peculiarity of the series and used elements of jewelry to decorate the trolley driven by the locomotive. It contains pieces of jewelry and semi-precious stones. The train is a unique and delicate work. In addition to semi-precious inserts, the model uses more than a thousand cubic zirconias, each of which is fixed manually. The model has retained the overall mobility - the locomotive and the trolley can ride on the miniature rails on which they are located. There are only two copies of the silver Sokolov locomotive. One of them is stored in the Russian representative office of the company, the second is exhibited to the general public in the Sokolov flagship store in Lucerne, Switzerland.

The falcon is a proud bird, a symbol of freedom and success, striving for new heights. Her perfect natural beauty and grace became an inspiration for the craftsmen of the Sokolov jewelry factory, who created a masterpiece of silver. The sculpture is the result of a long and painstaking work of the company's masters. It is made with only one silver wire. Jewelers manually created patterns using filigree technique, the history of which goes back centuries. The delicate filigree ornament, reminiscent of jewelry lace, strikes with its lightness and elegance, evokes associations with real plumage. The jewelry model became a reflection of the Sokolov course. Brand jewelry is a combination of many years of experience in jewelry production with modern technologies and innovations. The striving upwards, to previously unattainable heights, drives the masters of the factory to create jewelry of the highest quality and contemporary design.

Design. The history of Sokolov jewelry begins with the appearance of a sketch in pencil, conveying the artist's idea. For a detailed study and creation of a technical drawing, important for the subsequent stages of production, the sketch is transferred to a computer and, using a tablet and a pen, is brought to perfection.

3D modeling. The technical drawing created by the artists falls into the hands of 3D designers, who show considerable creativity by creating a three-dimensional model of the decoration in a specialized computer program. Computer modelers work closely with the artists to fully convey their intent.

Prototyping. A computer file developed by 3D designers is transferred for product prototyping. The future piece of jewelry is “grown” on a special 3D printer made of polymer or wax. The model created on the equipment is finalized by the fashion designer for subsequent casting.

A careful approach to Sokolov products is the principle of all employees of the company. Jewelry is created by professionals, many of whom are jewelers for several generations.
The equipment installed at the factory ensures the accuracy of the products. Jewelry is checked at every stage of production, guaranteeing the best quality. The precious metal (gold and silver) used by the company is purchased exclusively from banks, which guarantees the purity of its origin. Additional metals for jewelry alloy are purchased in ready mixes from a leading manufacturer from Italy. Jewelry inserts are supplied by the largest companies. Gemologists hand-check the stones to meet Sokolov's stringent requirements. Much attention is paid to optical characteristics, cut quality.

Like the Italian Valenza, Russia also has its own jewelry center. It is located in the town of Krasnoe-on-Volga, 36 km from Kostroma. Approximately half of all jewelry produced in our country is produced here. One of the largest companies in the industry is the company SOKOLOV. Its founder Alexei Sokolov grew up in Krasny-on-Volga, and his parents worked all their lives at one of the local jewelry factories. The family firm of Alexei and Elena Sokolov appeared in 1993 (until 2014 it was called Diamond). The couple started with the so-called "mass" jewelry made of gold with cubic zirkonia, later designer products of a higher segment were added - with precious and semi-precious stones, and in 2009, due to a decrease in purchasing power during the crisis, it was decided to master a new direction - products from silver. The youngest direction of the company was men's and women's watches under the logo SOKOLOV equipped with Swiss movements Ronda and Japanese Miyota, Citizen.

Production complex in Krasny-on-Volga with an area of ​​35 thousand square meters. m - the largest in Russia and throughout Eastern Europe. This is not just a modern city-forming enterprise, but a whole city within a city, which employs more than 2,500 people, and the annual output exceeds 9 million units. In this huge assortment there is a place for both luxurious jewelry, including collections with diamonds and unique author's items in the technique of stained glass enamel and enamel, as well as democratic products with ornamental stones, ceramics, crystals. Swarovski. The company releases three seasonal collections a year: autumn-winter, spring-summer and summer cruise (this launch is considered special, as in the world's best fashion houses).

Products SOKOLOV well-known in Europe - in fact, entering the European market forced the founders to rename the company to SOKOLOV instead of Diamond. Since 2011, an office of a jewelry company has been operating in Switzerland. The first jewelry stores also appeared here. The first, as a “test of the pen”, was opened in Bern in 2012 - it was a small corner in a department store (a year later it moved to a full-fledged large store in the very center of the city). This was followed by discoveries in Lucerne and Friborg. “Today we do not plan to open retail stores in Russia. This is part of our business strategy, based on the distribution model that has been built over the years: distribution through partners in the shop-in-shop format allows us to create high-quality consumer demand without our own stores,” explains Alexey Karev, Marketing Director. Today decorations SOKOLOV can be purchased in more than 8 thousand jewelry stores around the world.

SOKOLOV press office

This year the company established a professional award "Pride of the Industry 2017", which is designed to identify and encourage the best players in the retail jewelry business in Russia and the CIS countries. Stores with a range of products SOKOLOV, can independently apply for participation, then be selected for compliance with certain criteria and enter the list for voting. Only members of the Buyers Club have the right to vote mySOKOLOV. By the end of August, more than 329,000 votes were cast for 580 outlets from eight federal districts of Russia, as well as Belarus and Kazakhstan. If buyers choose the winner in the nomination "Best Jewelry Store", then the company's experts SOKOLOV honorary titles are awarded "Reliable business partner", "Discovery of the Year" and "Perfection in the details".

The jewelry brand SOKOLOV, whose production facilities are located in the village of Krasnoe-on-Volga, Kostroma Region, and boutiques in Moscow, Bern and Lucerne, has been representing Russia on the world market of jewelry made of precious metals and minerals for several years. Products made by the masters of the plant allow you to keep the most precious moments of life in your memory. Rings, cufflinks, chains, necklaces, bracelets, watches and other jewelry produced by the SOKOLOV jewelry company can please any sophisticated fashionista!

The SOKOLOV jewelry factory is the brainchild of Alexei Sokolov and his wife Elena. Initially, the couple who founded the family workshop called it "Diamond". This name lasted from 1993 to 2012. After the rebranding, the company was named Diamant, and in 2014 it was renamed SOKOLOV. The founders considered that the surname in the name would reflect the high degree of their responsibility for the quality of the jewelry they produce.

Today, the SOKOLOV jewelry factory embodies a unique symbiosis of two cultures. The impeccable quality of products is due to the use of advanced Swiss technologies, and the unsurpassed modern design is due to the virtuosic Russian craftsmanship of jewelers and their unlimited imagination. Most of the products are made by craftsmen by hand, so SOKOLOV jewelry contains a piece of their soul. Each decoration, developed by the company's artists, is made taking into account the world's leading trends and individual preferences of customers. Jewelry firm SOKOLOV adheres to the principle - to cooperate with professional craftsmen who have been jewelers for several generations. The equipment that is used at the factory only confirms the accuracy with which the jewelers make each piece of jewelry. And thanks to the check at each production stage, there is no doubt about the quality of the products.

Silver and gold used for production, the company acquires exclusively from banking institutions, so the purity of their origin is beyond doubt. The alloys that are added to the composition are purchased in Italy, and the gemstones are checked by experienced gemologists.

Any jewelry goes through several stages of processing during production. After design development by artists, technologists create a three-dimensional model of jewelry using a special computer program. Then the model is poured in wax, and after completion - in silver. The prototype is used to create a mold, and only after that it is cast from precious metal. The next step is grinding and polishing to give the product a shine. If the decoration is complex, it involves inlaying with stones, then the craftsmen manually mount it. After setting and rhodium plating, the jewelry is inspected and packed.

It is not difficult to determine the authenticity of a SOKOLOV product. Each piece of jewelry has two hallmarks (a sample of the State Assay Inspectorate and the name of the manufacturer with encrypted information). In addition, an individual tag, fastened with a fishing line and sealed with an aluminum seal, acts as a guarantee of authenticity and quality. On it, the buyer can see not only the brand logo, offsite name and phone number, but also a barcode, article number and a detailed description of the product. By the way, you can still see jewelry with a tag on which the name Diamant is indicated on sale. There is no doubt about the quality of such products. This only means that the jewelry was made before 2014.

It's no secret that the best gift for girls is beautiful jewelry. Until recently, only wealthy people could afford spectacular and fashionable jewelry. However, today every girl for a rather modest amount can get herself an incredibly beautiful thing and look irresistible in it. One of the most popular Russian ones today is SOKOLOV, which combines sophistication, style, quality and affordable prices in its products.

About the brand

The name brand SOKOLOV appeared on the jewelry market in 2014, but its history began in 1993. It was at this time that the spouses Elena and Alexei Sokolov decided to open their first workshop called Diamant. The company opened its first stores in Switzerland. In Russia, the brand was first introduced in St. Petersburg.

In reviews of "SOKOLOV" jewelry, customers note the variety of pendants and pendants, stating that here you can choose a symbol that matches any life occasion. All pendant decorations are made of natural stones and metals, which are not afraid of environmental influences.

Bracelets

This is a classic jewelry for any girl, able to emphasize the grace of hands and impeccable style. SOKOLOV regularly releases the most fashionable and unique hand accessories. When buying it, it is important to choose a quality product with reliable fasteners. All stones in jewelry from SOKOLOV are attached manually, which ensures the durability of jewelry.

Another important part of the bracelet is its lock. The SOKOLOV brand completes its jewelry with individual locks like a carabiner and springel.

The range includes women's, men's and children's models. Chain bracelets, red threads, bracelets made of balls, leather and textiles - these are just a small part of what can be purchased from a well-known Russian manufacturer. For the most fashionable representatives, the company has released slave bracelets and profiles.

Unsurpassed grace - this is the epithet that customers choose for bracelets in their reviews of jewelry from "SOKOLOV".

Brooches

A brooch is a very difficult accessory, the selection of which must be approached very seriously. For example, the "Iron Lady" Margaret Thatcher showed her mood to the public with the help of this toilet item.

Picking up a brooch is half the battle. You need to understand how to wear it. For slender girls, miniature and elegant accessories will be an ideal option. For ladies with a dense physique, rounded brooches are an excellent choice.

The brand "SOKOLOV" presents a range of brooches made of different metals. The most popular accessories of this brand are elegant gold pin brooches that complete the look, giving it gloss and luxury. For lovers of extravagant outfits, brooches in the shape of animals and elements of nature will be an ideal solution.

Reviews of gold jewelry from "SOKOLOV" confirm the quality of products. This is especially true for brooches from a well-known brand. Gold brooches do not look vulgar at all, they give the image wealth and elitism.

For him

Tie clips and cufflinks are an essential accessory for any modern businessman. Especially for such people, the SOKOLOV brand began to produce jewelry made of various metals with sophisticated inserts.

Cufflinks are an attribute of the official style. To create a favorable impression, a man needs to correctly choose both the color and the material of this accessory. Gold, silver, diamond-cut, cubic zirkonia, sapphires - these are just a small part of the assortment of men's jewelry from the SOKOLOV brand.

Tie clips can boast the same variety. To create the perfect look, you need to choose a clip and cufflinks in the same style. It is this kit that can be assembled in stores where they sell products of the famous Russian brand.

In reviews of "SOKOLOV" jewelry, not only men, but also women note the extent to which jewelry complements the male image, giving it solidity.

Souvenir products

Not only jewelry, but also souvenirs can be purchased from the popular Russian jewelry brand "SOKOLOV". Tiaras, figurines, spoons, coins, pens, an ionizer, and much more made of pure silver and gold can be bought both for yourself and as gifts for your family and friends.

For the little ones, a children's collection of memorable gifts from SOKOLOV has been developed. A silver bell for christening, a box, a comb, a rattle, a saucer, a glass - you can buy this and much more for children.

In their reviews, many buyers noted the beauty of the brand's souvenirs. The elegance and sophistication with which the goods are made amazes even the most indifferent to souvenirs and dishes. Also, customer reviews of SOKOLOV jewelry abound with words of gratitude for products so incomparable in quality and price.

Price and places of purchase of jewelry SOKOLOV

The price of jewelry from SOKOLOV is quite different. This brand will be ideal for both ordinary people and the very wealthy. This means that the company operates in a variety of segments. In their feedback on the quality of "SOKOLOV" jewelry, consumers confirm the durability of accessories.

SOKOLOV does not have its own jewelry stores in Russia. However, the products of this brand can be easily purchased at chain jewelry stores such as Adamas, Mercury, JewelerCenter, Signlite and many others. Jewelry "SOKOLOV" in stores are presented in a fairly wide range. If you did not find the desired product, then the ideal option for you would be to order the product of interest in the online store on the official website of the brand. It will be possible to pick up the goods in jewelry chains that represent this brand in their windows.

Negative opinions

We introduced you to the range of Sokolov brand products, talked about the positive customer reviews about it. However, not all buyers are satisfied with their purchases in the network of stores offering jewelry from SOKOLOV.

Many complaints are caused by the quality of earrings, rings, bracelets. So, many customers report that stones fall out of the products. This happens not only during wear, but also on the way home from the store, while the product is in the package.

There are reports that the gilding (literally in a month) and rhodium plating is erased too quickly, as a result of which silver items become the color of ordinary copper, and gold-plated ones become just metallic.

Some customers report that the manufacturer uses not only cubic zirkonia as artificial stones, but also nanosal (plain glass processed in a special way). These items are sold at high prices.

There are no complaints about the quality of the watch. However, buyers do not like the fact that the brand does not release the same bracelet for silver watches (it often comes with an artificial leather strap).

Most of all complaints about service are at points where Sokolov brand products are sold. For example, if a marriage is found (even the next day after purchase), the product must be submitted for examination. It must be sent to the factory for testing. Only then can we hope to replace the product. However, buyers report that it takes up to six months.

The event took place in Moscow, in the Crystall Ballroom of the Oko tower in Moscow City. The organizers deliberately decided to divide the event into two parts: a business forum and an awards ceremony.

“We decided to hold a business forum to tell our partners about the trends that are currently popular in the jewelry market. Our consumer is constantly changing and it is impossible to ignore. It is important for us to move in the same direction with our partners in order to win,” said Alexey Karev, SOKOLOV Marketing Director.

During the summit, four speakers revealed the secrets of running a successful business and building a brand from scratch.

The forum was opened by a business coach Vladimir Solovyov. In his talk "The Entrepreneur as a Leader" he talked about the basic steps that will help you achieve success in a short time, as well as how to build teamwork and how to motivate and encourage employees.

Irina Kulikova (Bain& company) shared the secrets of the successful development of the brand from the initial stages to the start of sales, and also gave examples of successful players in the global jewelry market.

Olga Eremeeva, the ex-general director of PanClub JSC, at her session, spoke about the results that the Pandora brand managed to achieve when it entered the Russian market.

The business forum was closed by a Russian designer Igor Chapurin, who shared with the guests the latest trends from the world of fashion and design, and also told where jewelers should look for inspiration this season.

SOKOLOV invited to the event not only partners from Russia and the CIS, but also guests from Europe. Attended the award William Gust, vice president of SWAROVSKI Gemstones, who noted the importance of cooperation with the Russian company.

“Today, just making jewelry with a beautiful design is not enough - the company needs to constantly develop. The launch of new product lines, production, marketing, distribution - all these factors are part of the unique vision of SOKOLOV management and a strong team. In the context of globalization, the world is looking for brands with a history, such as SOKOLOV. The fact that he has Russian roots and his own history makes him special,” he said.

He shared his impressions of the evening and Executive director of SOKOLOV Vladimir Filiptsev.

“The award has become, first of all, a meeting of friends. We are proud of our relationships with our partners: they trust the company because they know the people who work here well,” he said.

At the end of the summit, an award ceremony was held for SOKOLOV partners - owners of the retail business. More than 150 companies applied to participate in the competition, and 43 winners received awards in several categories: “Reliable business partner”, “Discovery of the year”, “Perfection in details”, “Best jewelry store”, “Best federal retail chain” and sixth, special nomination established by the company SWAROVSKI Gemstones, which created exclusive statuettes "Crystal of Knowledge" to reward the winners.

That evening, such well-known market participants as Adamas, WildBerries, the SLAVIA jewelry chain (Belarus), SEREBROFF (Kazakhstan), Our Gold, Russian Gems and Your Gold received their awards. The full list of winners covered all the federal districts of Russia, as well as the CIS countries.

Star guests also attended the award: Kristina Orbakaite, Margarita Mamun, Anna Russka, Katya Lel, Yulia Topolnitskaya, Polya Polyakova and Anastasia Makeeva, Natalia Lesnikovskaya.

The culmination of the event was a fashion show: a demonstration of a new collection of jewelry and watches for autumn-winter 2017-2018. “SOKOLOV jewelry is preferred by women who care about looking stylish. In our line there is a fairly large range of jewelry in the price category from a thousand rubles to hundreds of thousands. We primarily sell designs, not stones. We sell a sense of belonging to the brand. SOKOLOV sounds proud,” said Alexey Karev.

To date, the company employs more than 20 artists-designers, more than 70 people are involved in the development of new products. Presenting the next collections, SOKOLOV plans to surprise its customers by creating unexpected collaborations.

“We do not strive to create “museum masterpieces”, many of our jewelry are suitable for every day. SOKOLOV is a 100% affordable jewelry brand,” Alexey Karev explained.